Prejudice. Stereotypes. The odd painfully ignorant comment. It's still what a lot of people run into on their way to becoming a parent with a sperm donor.
Born believes everyone deserves the right to start a family – and that every kind of family deserves a seat at the table. So we set out to shine a light on those challenges and get people thinking (and talking). Enter: the Rethink campaign.
I was behind the whole look and feel – from casting models and scouting locations to running the shoot, animating the visuals, and keeping Born's social channels buzzing with content.